Our strongest bonds are the ones we choose and it is those bonds that are stronger than those bound by blood alone.

Introducing Kindred, a line of men’s care products, created with a very special purpose. Not only as a way to care for ourselves, but also as a way to care for one another. For every bottle or jar sold one dollar is donated towards supporting men’s mental health services. Choosing Kindred means choosing to support the men in our lives. It means choosing to end the stigma. It means taking care of our community, our tribe, our kindred.